For health tech and life sciences marketers, creating and sharing value-added content with decision-makers is very important. This is because it is imperative to increase engagement, build trust and gain a competitive advantage. While new CMS software available on consumer behavior alone can significantly assist marketers in content creation, it can’t guarantee an improved conversion rate.
Health tech and life sciences enterprises lose a significant amount of revenue every year. The main reasons for this include unreliable sources, inefficient tools, and unrelated data to produce and manage content. 63% of B2B marketers report low content marketing success levels due to content creation challenges (Content Marketing Institute, 2021).
This clear gap between data availability and its effective employment severely compromises employee productivity, customer satisfaction, and ROI. Currently, only about 27% of marketers have the technology in place to strategically manage content across the enterprise (Content Marketing Institute, 2020).
However, a bespoke content management system can help marketers effectively gain control over content management and strategic distribution. It can also enable them to put customers at the center of their content strategy, and produce content that converts.
Here’s how marketers can unlock the greatest value out of their marketing efforts with an innovative content scaling with CMS platforms:
Quick Access to Relevant Information:
As a life sciences and health tech enterprise, you need to stay on top of the latest industry-related trends and research. But the information is dispersed across multiple channels and data sets. So, marketers spend a chunk of their time just searching for the relevant data. They can utilize this time to focus on producing powerful content experiences instead.
According to Interact Source;
Employees waste around 1 working day per week searching for relevant data.
An innovative CMS software specifically catering to your needs can help you avoid this loss. It can incorporate custom modules, such as the search capability of healthcare practitioners’ profiles and clinical trial finders. These, in turn, can help the marketers significantly reduce time and costs spent researching the internet. It can also prevent them from repeatedly switching between applications and help them improve workflow efficiency.
Ease of Management:
Low operational efficiency can significantly reduce the marketers’ prospects of unlocking maximum value. Marketers usually spend too much time managing manual and inefficient tasks using complicated tools. It can lower their productivity and hinder their efforts of producing content that can actually convert.
And according to IDC;
Each year, enterprises face 20-30% loss of revenue due to inefficient operations.
However, a bespoke CMS’s automated workflow can help marketers streamline everyday operations easily and quickly. According to ThinkAutomation, automation in enterprises can increase yearly ROI by 30-200%.
So, a CMS’s intuitive and easy-to-use tools can make the processes of content creation, editing, distribution and approval easier for you. It can take away the pain of operational management by allowing marketers to access, share, and store information in a single repository.
Minimizing Security Risks:
Data theft or loss can easily make life sciences and health tech enterprises lose their credibility among their customers. It can also have serious legal consequences such as fines upwards of $100,000 incurred under GDPR and CCPA violation. Also, if your content repositories are low on security, hackers can easily access valuable data and misuse it.
A timely investment in a robust CMS can help you avoid all these losses by mitigating risks and vulnerabilities.
Through powerful security features such as GDPR compliance, embedded security and regulatory protocols, user-based role access and automatic back-ups on Cloud, you can safeguard your data and prevent revenue loss.
Multi-Regional Brand Compliance:
For health tech and life sciences marketers, scaling content for a multi-regional audience is of paramount importance. An inability to comply with the regional brand requirements and scale content across multiple communication channels such as email, LinkedIn, and Twitter can render all your efforts of improving both recognition and ROI ineffective.
However, an innovative enterprise CMS software can help you to foster brand recognition and loyalty at a global scale through features such as automated translation and brand-specific template customization. It can also help you deploy regional brand and regulatory complaint content across different regions. Compliant content can further help you run successful brand-compliant campaigns across multiple channels.
Conclusion:
From the above discussion, it is clear that a CMS can truly be game-changing in helping you minimize revenue losses and drive growth. But for that to happen, you have to make sure that your content management system is genuinely cutting-edge and innovative.Enabling marketers to meet the challenges of a dynamic life sciences industry and drive the ROI is Xavor’s pedigree.
Over the past 25 years, we’ve worked closely with some of the leading players in life sciences to realize their needs and develop bespoke services tailored to the industry. Our experience in enabling life sciences marketers to excel and drive growth with the right technology is our key differentiator.
Get in touch to learn how Xavor can help you develop a CMS solutions that’s right for your needs.