Smartphones drive modern business. From acquainting yourself with the latest market research to buying trending consumer items, you can do it all via a smartphone. And for organizations to survive and stay competitive, it is absolutely crucial to stay on top of the best mobile app development trends.
“With the rapidly increasing usage of such technologies to perform various tasks, it is predicted that mobile commerce will be accounting for 73% of the global eCommerce market share by 2022” (Statista).
That is exactly why both startups and organizations are always on the lookout for mobile solutions to launch innovative, user-friendly apps.
With the new year already here, it is all the more important for organizations to speed up and leverage the latest technologies to stay ahead of the curve. By knowing about all the app development trends in detail, organizations can achieve this and become future-ready.
In this blog, we will discuss the top mobile app development trends in detail to enable you to thrive in 2024.
Wearables
From step counters to fitness trackers, wearable technology is taking over the world. Wearables allow users to collect real-time data and utilize it to analyze their eating habits, routines, and overall health and well-being. The best part about these wearables is that users don’t have to carry them everywhere they go.
Users just need a good internet connection to make the most of these devices. Their benefits and ease of use make them an attractive investment for developers and organizations. One of the major mobile app development services trends in 2024 would be that developers will work towards decreasing the reliance on wearables on smartphones.
Foldables
With the huge influx of smartphones in the market in the past decade, foldable phones or technology might seem to be a thing of the past. But Samsung has recently released Galaxy foldable phones. And it indicates that the world is not yet done with foldable technology. Many other organizations have started working on developing foldable phones and technologies. An app development trend that will rule 2024 will be coming up with apps that will work on foldable technology.
If your organization is working on foldable technology, now is the time to accommodate this trend to stay ahead of your competitors. You should keep in mind that the app must be responsive and extend as the size of the screen grows larger. On the larger screen, users should be able to open additional tabs. For mobile app developers, foldable phones can open up a lot of possibilities.
Predictive Analytics
Another mobile app development trend that is going to rule 2024 is the use of predictive analytics. Predictive analytics uses a massive amount of data to extract significant insights. These insights can be highly useful both for business and private use.
Businesses can gather the latest data to generate insights and make predictions about future trends. This can enable leaders to make timely and smart decisions. Similarly, users can assess their health and predict the onset of diseases to make necessary modifications to their lifestyles and live longer. Therefore, while developing an app for your organization, make sure that it accommodates predictive analytics technology.
Digital Wallets
Gone are the days when customers used to rely on cash for payments. As more and more people own smartphones, digital wallets are gaining popularity. Digital wallets are convenient for a number of reasons. First, users don’t have to carry cash. Secondly, they can make the make anytime, anywhere. And finally, they are end-to-end encrypted and free from breaches.
Therefore, to make the most of this app development trend, make sure that your mobile apps have the option to make digital payments. You’ll also have to invest in firewalls and other protective technologies to make sure that these transactions are secure.
AI/ML
Artificial intelligence solutions have been around for a decade. However, in 2024, users will witness many new advancements in AI and ML technologies. In terms of app development, users will see improvements in capabilities like speech recognition, predictive analytics, object identification, pattern recognition, and personalization.
And many industries, including healthcare, tech, marketing, food, and life sciences, are incorporating these capabilities in their apps. These capabilities will make the apps more successful. This is because they will increase both user engagement and satisfaction rates.
Chatbot Mobile Apps
Customers nowadays have a range of brand options to choose from. And therefore, they want their expectations to be met quickly. And if brands do not meet their expectations, customers are quick to dismiss them. To enable brands to respond quickly to customer queries and meet expectations, chatbots have been taking over.
In 2024, more and more organizations will employ AI chatbots to respond quickly to customer queries and achieve higher customer satisfaction rates. AI Chatbots also contribute to better user experiences and robust brand and consumer interactions.
Cloud Computing
Cloud computing involves storing and managing data remotely. Users can then access this data via the Internet. Although this technology has been around for a while, users have not explored its full potential. In 2024, more and more organizations will adopt this technology because of its relevance in today’s digital scape.
This is because it offers a wide range of functionalities for mobile app developers. From effectively storing data to expertly processing it, this mobile app development trend is the key to smarter and innovative apps. So, while developing cloud services in 2024, developers and organizations should look out for this specific trend.
On-Demand Apps
On-demand apps have truly transformed service provision for consumers. These offer huge flexibility and agility in terms of service delivery. That is exactly why, in 2024, more organizations and developers will be investing in such apps. But to ensure the success of these apps, developers have to fully understand the problem that the target audience might be facing.
A good understanding of the problem and an excellent solution will ensure success for developers. Also, developers have to make sure that the app has a user-friendly interface. Finally, if the customer encounters a problem, the developer should immediately address it. Keeping these tips in mind while developing apps will enable developers to make the most of this trend.
Instant Apps
One of the common challenges that developers face today is that users don’t want to install the app. This might be because users don’t have enough space on their phones or they want to try it first before downloading. Instant apps solve this problem for both the users and developers.
They allow the users to enjoy the app’s content without even downloading it. These apps have a ‘Try it Now’ icon. Users simply have to click on it, and they can enjoy most of the features of the app without installing it. In 2024, more mobile development experts will invest in instant apps because of their popularity among users and their conversion rates.
5G
Finally, a poor and slow connection has led to the failure of many otherwise powerful apps. Fortunately, developers have found a way around this problem. 5G technology is the leading mobile app development trend for 2024. It offers better speed, better connection, better user experience, and lasting connectivity.
5G technology can easily transform the functionality of any app. That is why in 2024, many developers will be incorporating this technology to achieve higher customer satisfaction and conversion rates.
Digital Marketing
Digital marketing is the basic fabric for weaving the app development narrative. App development embraces digital marketing at its core to offer immersive experiences to users via AI technology. The coming years will experience a surge in user-centric experiences driven through digital marketing. The SEO strategies prove beneficial when it comes to application development as they boost app visibility and propagate it to the audience. Digital marketing becomes a voice for marketing tactics to increase app visibility on social media platforms. Businesses can use data-driven insights and analytics to craft appealing and personalized marketing campaigns for their applications. It also compliments emerging trends of voice searches, thus increasing the probability of better marketing reach and lead generation. The evolving mobile landscape is a canvas for innovative marketing approaches that provide a platform or playing field for marketers not just to reach but genuinely connect with their audience.
Data Engineering
Data is the modern-day invincible currency that has the infinite power to manifest the impossible. Investing in this currency can work in your favor because of the advent of advanced data engineering strategies and outcomes. Businesses are milking the data engineering cash cow to enhance user experience. The efficient data pipelines can lead to load time optimization, higher productivity, and informed decision-making that directly impact the app development process. If only one knew the power and robustness of data modeling, they could improve app development by multiple folds and drive growth. App development entails market research, which is entirely based on processing vast data sets. Deriving meaning from these data sets through data engineering and analytics directly impacts the app. This data could pertain to customer preference, market research, need and situational data, customer profiling, and personas, which aid in developing customized app solutions.
UI/UX
What is the one thing that keeps your customer hooked to your app? How do you tempt consumers in the era of short attention spans? Considering we are surrounded by a plethora of services and apps, capturing that fraction of attention could be a mammoth task. This is why it is all about the aesthetics. User experience and interface are the real deal here. An app is as good as its interface and the experience it provides to the user. The conversation has now moved beyond mere functionality. Modern design trends in UI and UX services are empowering companies to formulate exceptional applications. Intuitive and user-friendly navigational panes, tantalizing interfaces, and exceptional customer services add the much-needed oomph factor when it comes to developing a highly responsive and quality app. These things are drivers for customer acquisition, retention, and loyalty. Embracing the UI and UX trend is no longer a luxury but rather a necessity.
Cyber Security
Threats of security breaches, hacks, and viruses will always lurk in the tech world. There is no escaping the obvious and predestined. Mobile apps are at the forefront of these threats; therefore, businesses must invest wisely in robust cybersecurity measures to fortify their apps. Prioritizing data privacy, secure authentication, and staying ahead of the latest security standards are essential for creating a secure haven for application development. We live in a world proliferated with risks, vulnerabilities, threats, and scams. Cloud security is essential for such times to maintain and secure the integrity of your apps and customer data. It’s a proactive strategy that provides a competitive advantage by offering users a safe and reliable digital experience when they use your app.
Blockchain Development
It doesn’t hurt to monetize your future with blockchain development. It could be a monumental force in the world of mobile app development. Integrating blockchain technology with mobile development can be beneficial for your business. It opens up new avenues of revenue streams via decentralized finance and non-fungible tokens, also known as DeFi and NFTs, respectively. Its benefits surpass mere financial functions. This technology is helpful in enhancing security, transparency, trust, and confidence in your business. Mobile apps pertaining to financial institutions or transactions could be used for secure, automated, and efficient transactions.
Conclusion
In 2024, mobile app development trends such as wearables, foldable technology, predictive analytics, and blockchain will be prevalent. All these are pivotal for app success in this dynamic landscape. Embracing these trends is crucial for organizations aiming to deliver secure, innovative, and user-friendly applications.
Are you looking to build an application for your business? If yes, you’ve come to the right place. Contact us at [email protected], and our team will get in touch with you shortly.